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Ferrari Cavallino Camp
Type of Project
Service design
Designers
Burcu Erbaş, Gasya Arapoglu, Omisha Chugh, Martina García & Irene Ojeda
Award
Workshop winners
Workshop theme: How does Ferrari recruit future generations of fans through exclusive breakthrough experiences?
The Ferrari Cavallino Camp is the first automobile STEM summer camp for kids and teenagers. Children between the ages of 8 and 18 get to learn directly from Ferrari about design, engineering, and business. Through activities, lectures, and trips, the kids nurture their passion for the auto-engineering field.
Connecting with some of the brand’s finest professionals, this memorable experience is designed to inspire and connect children to the legendary brand Ferrari. Transmitting its passion and values, leading to ultimately expanding the Ferrari fanbase amongst the younger generations.
